This article will focus on the history of Beneful and what the word Beneful exactly means. Beneful dog food was introduced to the market in the year 2001. Its appearance looked like stew and featured small pieces of beef. The word “Beneful” is defined as “full of goodness.”
This name and product did very well for the company. For example, at the end of 2006 Beneful Beneficial had generated $300 million in revenues. In the same year, it invested $36 million to put facilities up to date in St. Joseph Missouri. This was with the intention to create more wet food.
In 2010, Beneful released posters in Germany. This was to grab the attention of dogs by the release of the smell of dog food. Finally, in 2011 the success of money led Beneful beneficial to create a series of television advertisements.