The e-commerce companies are having a tough time these days to get the attention of its customers due to the massive competition in just about every niche. People are looking for more options these days when shopping online just as they do when shopping in a mall. It is primarily because many e-commerce companies exist today and due to the massive competition, it is necessary for the company to not only focus on marketing but also to enhance the e-commerce customer experience of the target users. Artificial intelligence has played a huge role in this regard as it doesn’t only allow the e-commerce sites to improve the on-site features by using the intuitive technology that showcases each customer the product profile as per their personal preferences, but also enhances the overall e-commerce customer experience.
The way the customer feels about shopping at a site is essential and smoother the experience of the customer at a site; more are the chances of him or her coming back to the site. Better customer experience is as essential as attentive customer service as it helps in getting repeat clients and building a loyal following of customers. Artificial intelligence technology helps the e-commerce sites to integrate technology that would help in adding personalization features. The AI technology takes into account the data of each customer individually for taste profiling so that the portal gives them the list of product recommendations as per their personal choice. Such a technology works like a personal concierge and improves the chances of sales conversion, which is essential to increase the revenue of the site.
The artificial intelligence technology can also clock the timing of your purchase and help remind the customers if it’s time to buy again, which is useful for the products that are monthly requirements. Such reminders help in triggering an increase in sales. The AI technology is also highly instrumental in increasing the quality of customer service of the company as it helps in ensuring that the customers get the answers they need through the Chatbot instantly. The artificial intelligence technology provided by the reputed company such as Sentient AI is highly potent and futuristic and receives regular updates, which helps the clients to stay updated with the latest improvements in the world of artificial intelligence. Sentient AI takes into account the requirements of its clients before providing them with the customized AI solutions that perfectly meet their needs.
Read more about Sentient at crunchbase.com.